Data Protection Declaration

1. Introduction

In the following information we would like to provide you, the "data subject", with an overview of the processing of your personal data by our company and of your rights under data protection legislation. Our website can normally be used without entering personal data. However, it may be necessary to process personal data if you want to use special services of our company via our website. If personal data have to be processed and there is no legal basis for this processing, we will normally ask for your consent.

Personal data, e.g. your name, home address or e-mail address, will always be processed in accordance with the General Data Protection Regulation (GDPR) and the country-specific data protection regulations applying to "Telegärtner Karl Gärtner GmbH". Through this Data Protection Regulation we would like to inform you about the extent and purpose of the personal data which we collect, use and process.

In our capacity as the controller, we have implemented a large number of technical and organisational measures in order to ensure complete protection of the personal data processed via this website. However, data transmitted via the Internet may generally involve vulnerabilities which means that full protection cannot be guaranteed. You are therefore free to also send us personal data using alternative methods, for example by phone or by post.

2. Controller

The controller within the meaning of the GDPR is:

Telegärtner Karl Gärtner GmbH
Lerchenstrasse 35, 71144 Steinenbronn, Germany

Tel.: +49 (0)7157 125-100
Fax: +49 (0)7157 125-120
e-mail: info@telegaertner.com

Managing Directors of the controller: Florian Gärtner, Michael Kolban

3. Data Protection Officer

You can contact the Data Protection Officer as follows:

Thomas Steiner, steiner-projects

Tel.: +49 (0)7161 3544800
Fax: +49 (0)7161 3544801
e-mail: thomas.steiner@steiner-projects.de

You can contact our Data Protection Officer directly at any time if you have any questions and suggestions relating to data protection.

4. Definitions

This Data Protection Declaration is based on the definitions which were used by the European body issuing Guidelines and Regulations when enacting the General Data Protection Regulation (GDPR).
Our Data Protection Declaration will be easy to read and comprehensible both for the general public and our customers and business partners. In order to ensure that this is the case, we would first like to explain the terms used in the Data Protection Declaration.

In this Data Protection Declaration we use the following terms, for example:

a.    Personal data
Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identify of that natural person.

b.    Data subject
A data subject is any identified or identifiable natural person whose personal data are processed by the controller (our company).

c.     Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d.    Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e.    Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f.      Pseudonymisation
Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g.    Processor
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

h.    Recipient
Recipient means a natural or legal person, public authority, agency or another body, to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

i.      Third party
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

j.      Consent
Consent of the data subject means any freely given, specific, informed, and unambiguous indications of the data subject by which he or she, by a statement or a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis of processing

Our company uses Article 6 (1) lit. a of the GDPR as a legal basis for processing operations where we obtain consent for a specific processing purpose.

If personal data have to be processed to fulfil a contract to which you are a contracting party, as occurs for instance in processing operations, or to provide goods, other services or a consideration, processing is based on Article 6 (1) lit. b of the GDPR. This also applies to those processing operations which are necessary for the implementation of pre-contractual measures, e.g. in cases involving inquiries relating to our products or services.

If our company is subject to a legal obligation under which personal data have to be processed, e.g. fulfilment of tax obligations, processing is based on Article 6 (1) lit. c of the GDPR.

On rare occasions it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would occur, for example, if a visitor to our company was injured and his/her name, age, health insurance data or other vital information would then have to be transmitted to a doctor, a hospital or other third parties. Processing would then be based on Article 6 (1) lit. d of the GDPR.

Finally, processing operations may be based on Article 6 (1) lit. f of the GDPR. This legal basis can be used for processing operations which are not covered by any of the above-mentioned legal bases if processing is necessary to protect a legitimate interest of our company or a third party provided there are no overriding interests, basic rights and basic freedoms of the data subject. We are therefore permitted, in particular, to perform these processing operations because they were specially mentioned by the European legislator who took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, Sentence 2 of the GDPR).

6. Technology

6.1 SSL/TLS encryption

This website uses SSL or TLS encryption to ensure the security of data processing and protect the transmission of confidential content, e.g. orders, login data or contact inquiries which you send to us in our capacity as the operator of the website. You can recognise an encrypted connection by "https://" instead of "http://" in the address line of the browser and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data which you send us cannot be read by third parties.

6.2 Data recording when visiting our website

When our website is used solely for information purposes, i.e. when you do not register or when you send us information in another way, we will only record those data which your browser transmits to our server (in so-called "server log files"). Whenever a page on our website is called up by you or an automated system, our website records a range of general data and information. These general data and this information are stored in the log files of the server. The following information may be recorded:

1.    Utilised browser types and versions,

2.    Operating system used by the accessing system,

3.    The website from which an accessing system reaches our website (so-called referrer),

4.    The sub-websites which are controlled via an accessing system on our website,

5.    Date and time of a visit to the website,

6.    An Internet protocol address (IP address)

7.    The Internet service provider of the accessing system.

When using these general data and this information, we do not draw any conclusions about your person. Instead, this information is required

1.    to correctly display the content of our website,

2.    to optimise the content of our website and publicise our website,

3.    to ensure permanent operability of our IT systems and the technology of our website, and

4.    to provide the criminal prosecution authorities with the information required for prosecution in the case of a cyberattack.

We therefore record these data and this information for statistical purposes, and also evaluate them in order to increase data protection and data security in our company so that an optimum protection level is ultimately guaranteed for the personal data which we process. The data in the server log files are stored separately from all personal data supplied by a data subject.

The legal basis for data processing is Article 6 (1) Sentence 1 lit. f of the GDPR. Our legitimate interest is based on the above-mentioned data recording purposes.

7. Transmission of data to third parties

A transfer of your personal data to third parties for purposes other than those listed below does not take place.
We only share your personal information with third parties if:

1. You have given express consent according to Art. 6 para. 1 p. 1 lit. a DS-GVO,

2. disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DS-GVO is permitted to safeguard our legitimate interests and there is no reason to believe that you have an overriding interest in not disclosing your data,

3. in the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c DS-GMO is a legal obligation, as well

4. this is permitted by law and according to Art. 6 para. 1 sentence 1 lit. b DS-GVO is required for the settlement of contractual relationships with you.

8. Cookies

8.1 General information on cookies

We use cookies on our website. Cookies are small files which are automatically generated by your browser and are stored on your IT system (laptop, tablet, smartphone or similar) when you visit our website. Cookies do not cause any damage to your device and do not contain any viruses, Trojans or other malware.

Information produced each time in connection with the specifically used device is stored in the cookie. However, this does not mean that we can identify you directly through this information.

We firstly utilise cookies to make it more convenient for you to use our website. For example, we use so-called session cookies to determine that you have already visited individual pages of our website. These session cookies are automatically deleted after you leave our website.

In order to optimise the user-friendliness of our website, we also use temporary cookies which are stored for a defined period on your device. When you return to our website to make use of our services, it is automatically detected that you have already visited us before and what inputs and settings you made so that they do not have to be entered again.

Secondly, we utilise cookies to statistically record usage of our website and optimise our services for you. When you return to our website, these cookies enable us to automatically detect that you have already visited us before. These cookies are automatically deleted each time after a defined period.

The data processed by cookies are required for the stipulated purposes of protecting our legitimate interests and those of third parties according to Article 6 (1) Sentence 1 lit. f of the GDPR.

Most browsers accept cookies automatically. However, you can configure your browser so that cookies are not stored on your computer or that a message is always displayed before a new cookie is created. However, complete deactivation of cookies may mean that you cannot use all the functions of our website.

9. Content of our website

9.1 Registration as a user

You can register on our website by entering personal data.

What personal data are transmitted to us in this case are shown in the respective input mask used for registration. The personal data which you enter are recorded and stored solely for our internal use and for our own purposes. We may arrange for the personal data to be transferred to one or more processors, e.g. a parcel service provider who also utilises the personal data solely for internal use on our behalf.

When you register on our website, the IP address assigned by your Internet service provider (ISP) and the date and time of registration are also stored. These data are stored because this is the only way to prevent misuse of our services. If necessary, these data can also be used to solve criminal offences.
Storage of these data is therefore necessary for our protection. In principle, these data will not be passed on to third parties, unless there is a legal obligation for transmission or transmission is used for the purpose of criminal prosecution.

We also use your registration with voluntary provision of personal data to offer you content or services which due to the nature of the matter can only be made available to registered users. Registered users are free to change at any time the personal data entered at the time of registration or arrange for all these data to be deleted from our database.

On request, we will inform you at any time about what personal data relating to you are stored. In response to your request, we will also rectify or erase personal data provided there are no legal retention obligations preventing this. A Data Protection Officer named in this Data Protection Declaration and all other employees are available to the data subject as contact persons in this respect.

Your data are processed to make it easy and convenient to use our website. This represents a legitimate interest according to Article 6 (1) lit. f of the GDPR.

9.2 Making contact / contact form

Personal data are collected when you contact us (e.g. via the contact form or e-mail). The respective contact form shows what data are collected in the case of a contact form. These data will be stored and used solely for the purpose of answering your inquiry or making contact, and for associated technical administration. The legal basis for processing of the data is our legitimate interest in answering your inquiry according to Article 6 (1) lit. f of the GDPR. If you contact us in order to conclude a contract, the additional legal basis for processing is Article 6 (1) lit. b of the GDPR. Your data will be erased after your inquiry has finally been answered; this is the case when it can be inferred from the circumstances that the matter in question has been finally clarified and provided no statutory legal retention obligations apply.

10. Newsletter dispatch

10.1 Newsletter dispatch to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular e-mails containing offers relating to goods or services, similar to those already purchased, from our product or service portfolio. According to § 7 (3) of the Act Against Unfair Competition Act (UWG), we need not obtain any separate consent in this case. Data are therefore processed solely on the basis of our legitimate interest in direct personalised advertising according to Article 6 (1) lit. f of the GDPR. If you initially objected to use of your e-mail address for this purpose, we will not send any e-mails. You are entitled to object to use of your e-mail address for the above-mentioned advertising purpose at any time with effect for the future by sending a message to the controller named at the start of this Data Protection Declaration. In this case you will only incur the transmission costs in accordance with the basic tariffs. Once we have received your objection, we will immediately stop your using e-mail address for advertising purposes.

10.2 Advertising newsletter

On our website you have the opportunity to subscribe to our company's newsletter. The input mask used for this purpose shows what personal data are transmitted to us when you subscribe to the newsletter.

We send our customers and business partners a newsletter at regular intervals to inform them about our offers. In general, our company's newsletter can only be received if

1.    you have a valid e-mail address and

2.    you have subscribed to the newsletter.

Due to legal reasons, a confirmation e-mail in the double opt-in procedure will be sent to the e-mail address which you entered for the first time for the purpose of newsletter transmission. This confirmation e-mail is used to check whether you, as the holder of the e-mail address, have agreed to receive the newsletter.

When you register for the newsletter, we will also store the IP address, which is assigned by your Internet service-provider (ISP), of your IT system used by you at the time of registration along with the date and time of registration. It is necessary to collect these data in order to also trace (possible) misuse of your e-mail address at a later date and therefore legally safeguard our company.

The personal data collected during registration for the newsletter will be used solely to send our newsletter. Subscribers to the newsletter may also be informed by e-mail if this is necessary to operate the newsletter service or register for the newsletter, as might be the case in the event of changes to the newsletter service or changes to the technical conditions. Personal data collected within the framework of our newsletter service will not be passed on to third parties. You may cancel your subscription to our newsletter at any time. You may revoke at any time your consent to storage of personal data for the purpose of sending the newsletter. Every newsletter contains a corresponding link to revoke consent. You can also directly unsubscribe from our newsletter at any time on our homepage or inform us about your unsubscription in another way.

The legal basis for data processing for the purpose of sending the newsletter is Article 6 (1) lit. a of the GDPR.

10.3 Mailchimp

Our e-mail newsletter is sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (https://www.mailchimp.com/), to whom we pass on your data provided at the time of subscription to the newsletter. Transmission of these data takes place in accordance with Article 6 (1) lit. f of the GDPR and serves our legitimate interest in using a promotionally effective, secure and user-friendly newsletter system. Would you please note that your data are normally transmitted to a MailChimp server in the USA where they are stored.

MailChimp uses this information on our behalf to send and statistically evaluate the newsletter. For the purpose of evaluation, the transmitted e-mails contain so-called web beacons or tracking pixels which represent 1-pixel image files which are stored on our website. It can therefore be determined whether a newsletter message was opened and what links may have been clicked. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). Since the data are only collected in pseudonymised form and are not linked to your other personal data, they cannot be directly linked to your person. These data are used solely to statistically analyse newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you want to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

According to Article 6 (1) lit. f of the GDPR, MailChimp may also use these data itself on account of its own legitimate interest in the needs-oriented organisation and optimisation of the service and for market research purposes in order to determine, for example, which countries the recipients come from. However, MailChimp will not use the data of our newsletter subscribers to write to them personally or pass on the data to third parties.

To protect your data in the USA, our company and MailChimp have jointly concluded a Data-Processing-Agreement based on standard contract clauses of the European Commission so that your personal data can be sent to MailChimp. If you are interested, you can read this Data Processing Agreement on the following website: https://mailchimp.com/legal/forms/data-processing-agreement/.

MailChimp is also certified according to the US-European Data Protection Agreement "Privacy Shield" and is therefore obliged to comply with EU data protection regulations.

You can read the data protection regulations of MailChimp here: https://mailchimp.com/legal/privacy/

11. Social media plug-ins

11.1 Facebook plug-in

We have integrated components of the Facebook company on this website. Facebook is a social network.

A social network is a social meeting point operated in the Internet, an online community which generally enables its users to communicate with one another and interact in virtual space. A social network can be used as a platform to exchange opinions and experiences or enable the online community to provide personal or company-related information. For example, Facebook allows users of the social network to create personal profiles, upload photos and carry out networking through friendship requests.

The company operating Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Whenever you call up one of the individual pages of this website which is operated by us and on which a Facebook component (Facebook-plug-In) has been integrated, the Internet browser in your IT system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component of Facebook. A complete overview of all Facebook plug-ins can be downloaded at: https://developers.facebook.com/docs/plugins/?locale=de_DE. During this technical process Facebook is informed what specific subpage of our website you are visiting.

If you are also logged into Facebook, Facebook recognises with every visit to our website and throughout the entire duration of the particular visit to our website what specific subpage of our website you are visiting. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account. If you click one of the Facebook buttons integrated in our website, e.g. the "Like" button, or make a comment, Facebook assigns this information to your personal Facebook-user account and stores these personal data.

The Facebook component always informs Facebook that you have visited our website if you are also logged into Facebook at the time of access to our website; this takes place irrespective of whether or not you have clicked the Facebook component. If you do not want this information to be transmitted to Facebook, you can prevent it by logging out of your Facebook-account prior to visiting our website.

The Data Guideline published by Facebook, which can be called up at https://de-de.facebook.com/about/privacy/,  provides information on the collection, processing and use of personal data by Facebook. It also explains what settings are offered by Facebook to protect your privacy. Different applications are also available to prevent the transmission of data to Facebook. You can use these applications to prevent data from being transmitted to Facebook .

11.2 Google+ plug-in

We have integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting point operated in the Internet, an online community which generally enables users to communicate with one another and interact in virtual space. A social network can be used as a platform to exchange opinions and experiences or enable the online community to provide personal or company-related information. For example, Google+ enables users of the social network to create private profiles, upload photos and carry out networking through friendship requests.

The company operating Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Whenever you call up one of the individual pages of this website which is operated by us and on which a Google+ button has been integrated, the Internet browser in your IT system is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button of Google. During this technical process Google is informed what specific subpage of our website you are visiting. You can find more detailed information relating to Google+ at https://developers.google.com/+.

If you are also logged into Google+, Google recognises with every visit to your website and throughout the entire duration of the particular visit to our website what specific subpage of our website you are visiting. This information is collected by the Google+ button and assigned by Google to your Google account.

If you click one of the Google+ buttons integrated in our website and therefore make a Google+1 recommendation, Google assigns this information to your personal Google+ user account and stores these personal data. Google stores your Google+1 recommendation and makes it publicly accessible in accordance with the conditions which you accepted in this respect. A Google+1 recommendation made by you on this website is then stored and processed together with other personal data, e.g. the name of the utilised Google+1 account and the photo stored in this account, in other Google services such as the results from the Google search engine, your Google account or elsewhere, e.g. on websites or in connection with advertisements. Google is also able to link your visit to this website to other personal data stored by Google. Google also records this personal information in order to improve or optimise its various services.

The Google+ button always informs Google that you have visited our website if you are also logged into Google+ at the time of access to our website; this takes place irrespective of whether or not you have clicked the Google+ button.

If you do not want this information to be transmitted to Google, you can prevent it by logging out of your Google+ account prior to visiting our website.

You can find further information and the valid data protection regulations of Google at https://www.google.de/intl/de/policies/privacy/. Further information from Google about the Google+1-button can be found at https://developers.google.com/+/web/buttons-policy.

11.3 Twitter plug-in

We have integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service in which users can publish and distribute so-called tweets, i.e. short messages which are limited to 140 characters. These short messages can be called up by anyone, i.e. including persons who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the individual user. Followers are other Twitter users who follow the tweets of a user. Twitter can also be used to address a wide audience via hash tags, links or retweets.

The company operating Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Whenever you call up one of the individual pages of this website which is operated by us and on which a Twitter component (Twitter button) has been integrated, the Internet browser in your IT system is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component of Twitter. You can find further information relating to the Twitter buttons at https://about.twitter.com/de/resources/buttons. During this technical process Twitter is informed what specific subpage of our website you are visiting. The reasons for integrating the Twitter component are to enable our users to redistribute the contents of this website, make this website well-known in the digital world and increase the number of visitors to our website.

If you are also logged into Twitter, Twitter recognises with every visit to our website and throughout the entire duration of the particular visit to our website what specific subpage of our website you are visiting. This information is collected by the Twitter component and assigned by Twitter to your Twitter account. If you click one of the Twitter buttons integrated in our website, the data and information thus transmitted will be assigned to your personal Twitter user account and stored and processed by Twitter.

The Twitter component always informs Twitter that you are visiting our website if you are also logged into Twitter at the time of access to our website; this takes place irrespective of whether or not you have clicked the Twitter component.

If you do not want this information to be transmitted to Twitter, you can prevent it by logging out of your Twitter account prior to visiting our website.

You can find the valid data protection regulations of Twitter at https://www.twitter.com/privacy?lang=de.

11.4 YouTube plug-in

We have integrated YouTube components on this website. YouTube is an Internet video portal which enables video publishers to embed video clips free of charge and other users to watch, rate and comment on these video clips, also free of charge. YouTube permits the publication of all types of videos which is the reason why complete films and television programmes, but also music videos, trailers or videos produced by users themselves can be downloaded from the portal.

The company operating YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Whenever you call up one of the individual pages of this website which is operated by us and on which a YouTube component (YouTube plug-in) has been integrated, the Internet browser in your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component of YouTube. You can find further information relating to YouTube at https://www.youtube.com/yt/about/de. During this technical process YouTube and Google are informed what specific subpage of our website you are visiting.

If you are also logged into YouTube, YouTube recognises with a visit to a subpage containing a YouTube plug-in what specific subpage of our website you are visiting. This information is collected by YouTube and Google, and is assigned to your YouTube account.

The YouTube component always informs YouTube and Google that you have visited our website if you are also logged into YouTube at the time of access to our website; this takes place irrespective of whether or not you click on a YouTube video. If you do not want this information to be transmitted to YouTube and Google, you can prevent it by logging out of your YouTube account prior to visiting our website.

We utilise YouTube in the interest of convenient and easy use of our website. This represents a legitimate interest in accordance with Article 6 (1) lit. f of the GDPR.

The data protection regulations published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy, contain information on the collection, processing and use of persona data by YouTube and Google.

12. Web analysis

12.1 Google Analytics

On our website we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter called "Google"). Pseudonymised usage profiles and cookies (see Section 4) are used in this respect. The information generated by the cookie relating to your use of this website, e.g.

1.    Browser type/version,

2.    Utilised operating system,

3.    Referrer URL (previously visited website),

4.    Host name of the accessing computer (IP address),

5.    Time of the server inquiry,

is transmitted to a Google server in the USA where it is stored. The information is utilised to evaluate use of the website, compile reports on the website activities and supply other services relating to Internet usage for purposes of market research and demand-oriented organisation of this website. This information may also be passed on to third parties if this is legally prescribed or third parties process personal data on behalf of the controller. Under no circumstances will your IP address be combined with other Google data. The IP addresses are anonymised so that assignment is impossible (IP masking).

You can prevent cookies from being installed by making a corresponding setting in the browser software; however, we wish to point out that you may not be able in this case to make full use of all the functions of this website.

In accordance with Article 6 (1) lit. a of the GDPR, you agreed to this through our opt-in cookie banner.

You can also prevent recording of the data (including your IP address) that are generated by the cookie and relate to your use of the website, and processing of these data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser add-on, especially with browsers in mobile devices, you can also prevent recording by Google Analytics by clicking on the following link: Google Analytics deaktivieren. An opt-out cookie is set which prevents future recording of your data when you visit this website. The opt-out cookie only applies in this browser and solely to our website, and is stored on your device. If you delete the cookies in this browser, you must reset the opt-out cookie.

You can find further information on data protection in connection with Google Analytics, for example, in Google Analytics  support (https://support.google.com/analytics/answer/6004245?hl=de).

12.2 Data Protection Declaration of Aumago GmbH

We cooperate with Aumago GmbH, a provider of web analysis and target group marketing services. Aumago uses so-called cookies, i.e. text files which are stored in the computer browser and record/contain anonymous utilisation data. These data can be used, for example, to create utilisation profiles under a pseudonym. However, no personal data are collected. If IP addresses are collected, they are stored in anonymised form by deleting the last number block and are not combined with the cookies. The cookies are either Aumago cookies or cookies from service providers used by Aumago, e.g. krux digital Inc., Google Inc., etc. The user can directly delete the cookies at any time in his/her browser. Aumago utilises these data to evaluate use of the website by the visitors and for the purpose of online behavioural advertising (OBA).

13. Advertising

13.1 Google AdWords with conversion tracking

We have integrated Google AdWords on this website. Google AdWords is an Internet advertising service which allows advertisers to place advertisements both in Google's search engine results and in the Google advertising network. Google AdWords enables an advertiser to define in advance certain keywords through which an advertisement is then shown exclusively in Google's search engine results if the user retrieves a keyword-related search result with the search engine. In the Google advertising network the advertisements are distributed to subject-related websites by means of an automatic algorithm and with regard to previously defined keywords.

The company operating the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to publicise our website by inserting interest-related advertising on the websites of third-party companies and in the search engine results of the Google search engine, and by inserting third-party advertising on our website.

If you access our website via a Google advertisement, Google stores a so-called conversion cookie on your IT system. A conversion cookie ceases to be valid after 30 days and is no longer used to identify you. The conversion cookie is used, provided it has not expired, to determine whether certain subpages, e.g. the shopping basket in an online shop system, were called up on our website. The conversion cookie enables both our company and Google to determine whether a user who accesses our website via an AdWords-advertisement generated a sale, i.e. purchased goods or stopped a purchase.

The data and information collected through use of the conversion-cookie are used by Google to compile visit statistics for our website. We then use these visit statistics to calculate the total number of users who were referred to us via AdWords advertisements, i.e. determine the success or failure of the respective  AdWords advertisement, and to optimise our AdWords advertisements for the future. Neither our company nor other advertising customers of Google-AdWords receive information from Google through which you could be identified.

The conversion cookie is used to store personal information, e.g. the websites you have visited. During every visit to our website personal data, including the IP address of your utilised Internet connection, are therefore sent to Google in the USA. These personal data are stored by Google in the USA. Google may pass on these personal data collected by means of the technical process to third parties.

You can prevent cookies from being set by our website at any time by making a corresponding setting in the utilised browser software and therefore permanently object to setting of cookies. This setting in the utilised Internet browser would also prevent Google from setting a conversion cookie on your IT system. A cookie already set by Google AdWords may also be deleted at any time via the Internet browser or other software programs.

You can also object to interest-related advertising by Google. For this purpose, you must call up the link  www.google.de/settings/ads from your utilised Internet browser and make the required settings there.

In accordance with Article 6 (1) lit. a of the GDPR, you agreed to this through our opt-in cookie banner.

You can find further information and the valid data protection regulations of Google at https://www.google.de/intl/de/policies/privacy/.

14. Plug-ins and other services

14.1 YouTube (videos)

We have integrated YouTube components on this website. YouTube is an Internet video portal which enables video publishers to embed video clips free of charge and other users to watch, rate and comment on these video clips, also free of charge. YouTube permits the publication of all types of videos which is the reason why complete films and television programmes, but also music videos, trailers or videos produced by users themselves can be downloaded from the portal.

The company operating YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Whenever you call up one of the individual pages of this website which is operated by us and on which a YouTube component (YouTube plug-in) has been integrated, the Internet browser in your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component of YouTube. You can find further information relating to YouTube at https://www.youtube.com/yt/about/de. During this technical process YouTube and Google are informed what specific subpage of our website you are visiting.

If the data subject is also logged into YouTube, YouTube recognises with the visit to a subpage containing a YouTube plug-in what specific subpage of our website you are visiting. This information is collected by YouTube and Google, and is assigned to your YouTube account.

The YouTube component always informs YouTube and Google that you have visited our website if you are also logged into YouTube at the time of access to our website; this takes place irrespective of whether or not you click on a YouTube video. If you do not want this information to be transmitted to YouTube and Google, you can prevent it by logging out of your YouTube account prior to visiting our website.

In accordance with Article 6 (1) lit. a of the GDPR, you agreed to this through our opt-in cookie banner.

The data protection regulations published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy, contain information on the collection, processing and use of persona data by YouTube and Google.

15. Your rights as a data subject

15.1 Right to confirmation

You have the right to obtain from us confirmation as to whether or not personal data relating to you are being processed.

15.2 Right of access, Article 15 of the GDPR

You have the right at any time to access your stored personal data and obtain a copy of these data from us free of charge.

15.3 Right to rectification, Article 16 of the GDPR

You have the right to request us to rectify inaccurate personal data relating to you. Taking into account the purposes of processing, the data subject also has the right to have incomplete personal data completed.

15.4 Right to erasure, Article 17 of the GDPR

You have the right to obtain from us the erasure of personal data concerning you without undue delay where one of the legally prescribed grounds applies and processing is not necessary.

15.5 Right to restriction of processing, Article 18 of the
         GDPR

You have the right to obtain from us restriction of processing where one of the legal requirements applies.

15.6 Right to data portability, Article 20 of the GDPR

You have the right to receive the personal data concerning you, which you provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit these data to another controller without hindrance by us to whom the personal data were provided where processing is based on consent according to Article 6 (1) lit. a of the GDPR or Article 9 (2) lit. a of the GDPR, or on a contract according to Article 6 (1) lit. b of the GDPR and processing is carried out by automated means, unless it is necessary for the performance of a task carried out in the public interest or in the exercise of public authority vested in us.

In exercising your right to data portability according to Article 20 (1) of the GDPR, you also have the right to have your personal data transmitted directly from one controller to another if this is technically feasible and the rights and freedoms of other persons are not hereby impaired.

15.7 Right to object, Article 21 of the GDPR

You have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data which is based on Article 6 (1) lit. e (Data processing carried out in the public interest= or lit. f (Data processing based on the balancing of interests) of the GDPR .

This also includes profiling based on these provisions in accordance with Article 4 No. 4 of the GDPR.

If you lodge an objection, we will no longer process your personal data, unless we demonstrate compelling legitimate reasons for the processing which override your interests, rights and freedoms, or processing is used for the establishment, exercise or defence of legal claims.

In individual cases we will process personal data for direct marketing purposes. You can object at any time to processing of personal data for the purpose of this advertising. This provision also applies to profiling if it relates to this direct advertising. If you raise an objection with us against processing for direct advertising purposes, we will no longer process your personal data for these purposes.

When we process your personal data for scientific or historical research purposes or statistical purposes pursuant to Article 89 (1) of the GDPR, you also have the right to object, on grounds relating to your particular situation, to processing of your personal data, unless processing is necessary for the performance of a public task carried out in the public interest.

Notwithstanding Directive 2002/58/EC, you have the right in connection with the use of information society services to exercise your right of objection by means of automated means in which technical specifications are used.

15.8 Right to revoke consent under data protection law

You have the right to revoke consent to processing of personal data at any time with effect for the future.

15.9 Right to complain to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

16. Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. At the end of this period, the corresponding data are routinely erased, unless they are necessary to fulfil or initiate a contract.

17. Topicality and amendment of the Data Protection Declaration

This Data Protection Declaration is up to date and is dated May 2018.

Due to further development of our website and services or as a result of changed legal or official regulations, it may be necessary to amend this Data Protection Declaration. You can call up the latest version of the Data Protection Declaration at any time on the website under "[LINK]" and print it out.