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Privacy policy

1. introduction

With the following information, we would like to give you as a "data subject" an overview of the processing of your personal data by us and your rights under data protection laws. In principle, it is possible to use our Internet pages without entering personal data. However, if you want to use special services of our enterprise via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address, or e-mail address, shall always be in line with the German Data Protection Regulation (Datenschutz-Grundverordnung - DS-GVO), and in accordance with the country-specific data protection regulations applicable to the "Telegärtner Karl Gärtner GmbH". By means of this privacy policy, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are also free to transmit personal data to us by alternative means, for example by telephone or by mail.

 

2. responsible person

The responsible party within the meaning of the DSGVO is:

Telegärtner Karl Gärtner GmbH
Lerchenstraße 35, 71144 Steinenbronn, Germany
Telephone: +49 7157/125-0
Fax: +49 7157/125-120
E-mail: info@telegaertner.com

Representative of the responsible person: Florian Gärtner, Daniel Gärtner, Michael Kolban

3. data protection officer

You can reach the data protection officer as follows:

Kerstin Herschel

PRODATIS CONSULTING AG

Landhausstraße 8

01067 Dresden

Kerstin.Herschel@prodatis.com

You can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

 

4. definitions

The data protection declaration is based on the terms used by the European Directive and Ordinance Maker when issuing the Basic Data Protection Regulation (DS-GVO). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this data protection declaration:

4.1 Personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

4.2 Data subject

Data subject means any identified or identifiable natural person whose personal data are processed by the controller (our company).

4.3 Processing

Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4.4 Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

4.5 Profiling

Profiling is any type of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.

4.6 Pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

4.7 Processor

Processor means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the Controller.

4.8 Recipient

Recipient shall mean a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive Personal Data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.

4.9 Third Party

Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.

4.10. Consent

Consent is any expression of will in the form of a statement or other unambiguous affirmative action, given voluntarily by the data subject for the specific case in an informed manner and unambiguously, by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.

5. legal basis of the processing

Article 6 (1) lit. a DS-GVO serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b DS-GVO. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 (1) lit. c DS-GVO.

In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 (1) lit. d DS-GVO.

Finally, processing operations could be based on Art. 6(1)(f) DS-GVO. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (recital 47 sentence 2 DS-GVO).

 

6. transmission of data to third parties

6.1 We do not transfer your personal data to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

  1. you have given your express consent to this in accordance with Art. 6 (1) p. 1 lit. a DS-GVO,
  2. the disclosure is permitted under Art. 6 (1) p. 1 lit. f DS-GVO to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
  3. in the event that there is a legal obligation for disclosure pursuant to Art. 6 (1) sentence 1 lit. c DS-GVO, as well as
  4. this is legally permissible and necessary according to Art. 6 para. 1 p. 1 lit. b DS-GVO for the processing of contractual relationships with you.

6.2 Our website also includes, among other things, services of companies that have their headquarters outside the European Union and, in particular, in the USA. We will always set all services so that processing of your data only takes place within the European Union.

Nevertheless, if such services are active, we cannot completely rule out the possibility that your personal data may be passed on to the servers in the network of the respective service providers. These may possibly also be located outside the European Union and also in the USA.

We would like to point out that the USA is not a safe third country in the sense of European data protection law. US companies may be obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.

To legitimize any such processing that may occur in the USA, we agree the so-called EU standard contractual clauses with the providers concerned. These ensure that if personal data is processed in the USA, your rights are protected and safeguarded in the same way as in the European Union. If you give your consent to the use of the respective services, this also includes your consent for a possible data transfer to the USA. Your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 (1) lit. a DS-GVO.

7. technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that there is a "https://" instead of a "http://" in the address line of the browser and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website

When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (in so-called "server log files"). Our website collects a series of general data and information with each call of a page by you or an automated system. This general data and information is stored in the server log files. The following data may be collected

  1. browser types and versions used,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system arrives at our website (so-called referrer),
  4. the sub-websites that are accessed via an accessing system on our website,
  5. the date and time of an access to the Internet site,
  6. an Internet protocol address (IP address),
  7. the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

  1. to deliver the contents of our website correctly,
  2. to optimize the content of our website as well as the advertising for it,
  3. to ensure the long-term functionality of our IT systems and the technology of our website, and
  4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

Therefore, the data and information collected is, on the one hand, statistically analyzed by us and, on the other hand, it is evaluated with the aim of increasing the data protection and data security of our enterprise so as to ultimately ensure an optimal level of protection for the personal data we process. The data of the server log files are stored separately from any personal data provided by a data subject.

The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f DS-GVO. Our legitimate interest follows from the purposes for data collection listed above.

 

8. cookies and similar "identifiers

8.1 Our "Consent Manager".

We use technical tools on our website for various services and functions that are stored on your terminal device. These are in particular cookies, but also similar so-called identifiers, such as tracking pixels or web beacons (all such technical tools are collectively referred to as "cookies" in the document). We explain which services and functions use cookies in this privacy policy.

When you access our offer, you will immediately see our "Consent Manager" at the bottom of the display. The Consent Manager will ask you whether you consent to the use of cookies and offers you extensive options to configure the use of cookies. Please also read section 14.1 below for more information on our Consent Manager.

8.1 General information about cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone or similar) when you visit our site.

In the cookie, information is stored that arises in each case in connection with the specific end device used. This does not mean, however, that we thereby gain direct knowledge of your identity.

The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your terminal device for a certain fixed period of time. If you visit our site again to use our services, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be taken from the settings of the consent tool used.

Further information on cookies can be found at the end of this page.

8.2 Legal basis for the use of cookies

The data processed by cookies, which are required for the proper functioning of the website, are thus necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 (1) p. 1 lit. f DS-GVO.

For all other cookies, it applies that you have given your consent to this via our opt-in cookie banner within the meaning of Art. 6 (1) lit. a DS-GVO.

8.3 Cookiebot (Consent Management Tool)

We use the consent management tool "Cookiebot" provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. This service enables us to obtain and manage the consent of website visitors to data processing.

Cookiebot collects data generated by end users who use our website. When an end user provides consent through the Cookie Consent Tool, Cookiebot automatically logs the following data:

  • The end user's IP number in anonymized form (the last three digits are set to 0).
  • Date and time of consent.
  • User agent of the end user's browser.
  • The URL from which the consent was sent.
  • An anonymous, random and encrypted key.
  • The consent status of the end user, which serves as proof of consent.

The key and consent status are also stored in the end user's browser in the cookie "CookieConsent" so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. The key is used for proof of consent and for an option to verify that the consent status stored in the end user's browser is unchanged from the original consent submitted to Cybot.

The functionality of the website is not guaranteed without the processing. The "CookieConsent" cookie set by Cookiebot is classified as necessary.

Cybot is a recipient of your personal data and acts as a processor for us.

Detailed information on the use of Cookiebot can be found at: https://www.cookiebot.com/de/privacy-policy/.

9. contents of our website

9.1 Contacting / Contact form

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DS-GVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DS-GVO. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

 

10 Newsletter dispatch

10.1 Newsletter dispatch to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you e-mail offers for similar goods or services to those already purchased from our range. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f DS-GVO. If you have initially objected to the use of your e-mail address for this purpose, no e-mails will be sent by us. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. For this, you will only incur transmission costs according to the prime rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

 

10.2 Advertising newsletter

On our website, you are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to us when ordering the newsletter is determined by the input mask used for this purpose.

We inform our customers and business partners at regular intervals by means of a newsletter about our offers. The newsletter of our company can only be received by you if

  1. you have a valid e-mail address and
  2. you have registered to receive the newsletter.

For legal reasons, a confirmation e-mail will be sent to the e-mail address you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether you, as the owner of the e-mail address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address of the IT system used by you at the time of registration, as assigned by your Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected in the context of a registration for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on our website at any time or to inform us of this in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 (1) lit. a DS-GVO.

11. our activities in social networks

So that we can also communicate with you on social networks and inform you about our services, we are represented there with our own pages. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform within the meaning of Art. 26 DS-GVO with regard to the processing operations triggered thereby which concern personal data.

We are not the original provider of these pages, but merely use them within the scope of the possibilities offered to us by the respective providers.

As a precaution, we therefore point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore pose data protection risks for you, as it may be more difficult to protect your rights, e.g. to information, deletion, objection, etc., and the processing in the social networks is often carried out directly for advertising purposes or to analyze user behavior by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behavior is directly assigned to your own member profile of the social networks (if you are logged in here).

The described processing operations of personal data are carried out in accordance with Art. 6 Para. 1 lit. f DS-GVO on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) lit. a DS-GVO in conjunction with. Art. 7 DS-GVO.

Since we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks and the possibility of making use of your right of objection or revocation (so-called opt-out), we have listed below at the respective provider of social networks used by us:

11.1 Facebook

(Co-) responsible for data processing in Europe:

Meta Platforms IrelandLtd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Privacy policy (data policy): https://www.facebook.com/about/privacy

Opt-out and advertising settings: https://de-de.facebook.com/about/privacy/

11.2 LinkedIn

(Co-) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland.

Privacy Policy:

www.linkedin.com/legal/privacy-policy

Opt-out and advertising settings:

www.linkedin.com/psettings/guest-controls/retargeting-opt-out

11.3 Twitter

(Co-) controller for data processing in Europe:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

Privacy Policy:

twitter.com/de/privacy

Information about your data:

twitter.com/settings/your_twitter_data

Opt-out and advertising preferences:

twitter.com/personalization

11.4 YouTube

(Co-) controller for data processing in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Privacy Policy:

policies.google.com/privacy

Opt-out and advertising settings:

adssettings.google.com/authenticated

11.5 XING

(Co-)responsible for data processing in Germany:

XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Privacy policy:

privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:

www.xing.com/settings/privacy/data/disclosure

 

12. web analytics

12.1 Google Analytics

On our websites, we use Google Analytics, a web analysis service provided by Google Ireland Limited (https://www.google.de/intl/de/about/) (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter "Google"). In this context, pseudonymized usage profiles are created and cookies (see point "Cookies") are used. The information generated by the cookie about your use of this website, such as

  1. Browser type/version,
  2. operating system used,
  3. Referrer URL (the previously visited page),
  4. host name of the accessing computer (IP address),
  5. time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these web pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an assignment is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

These processing operations are carried out exclusively when express consent is given in accordance with Art. 6 (1) lit. a DS-GVO.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on the following link: Disable Google Analytics. An opt-out cookie will be set that prevents the future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics help (https://support.google.com/analytics/answer/6004245?hl=de).

12.2 Google Analytics Remarketing

We have integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertisements and consequently to display interest-relevant advertisements to the Internet user.

The operating company of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet pages that are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on your IT system of the data subject. By setting the cookie, Google is able to recognize the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. Within the scope of this technical procedure, Google obtains knowledge of personal data, such as your IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, for example the Internet pages visited by you, is stored. Each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

You can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on your IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, you have the option to object to interest-based advertising by Google. To do this, you must call up the link www.google.de/settings/ads from any Internet browser used and make the desired settings there.

These processing operations are carried out exclusively when express consent is given in accordance with Art. 6 (1) a DS-GVO.

Further information and the applicable data protection provisions of Google can be found at www.google.de/intl/de/policies/privacy/.

13. advertising

13.1 Google Ads with conversion tracking

We have integrated Google Ads on this website. Google Ads is an Internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google Ads is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.

If you access our website via a Google advertisement, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart of an online store system, have been called up on our website. Through the conversion cookie, both we and Google can track whether a user who arrived on our website via an AdWords ad generated a sale, i.e. completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.

By means of the conversion cookie, personal information, for example the Internet pages visited by you, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you are using, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected via the technical process with third parties.

You can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on your IT system. In addition, a cookie already set by Google Ads can be deleted at any time via the Internet browser or other software programs.

Furthermore, you have the option to object to interest-based advertising by Google. To do this, you must call up the link www.google.de/settings/ads from the Internet browser you are using and make the desired settings there.

These processing operations will only be carried out if you have given your express consent in accordance with Art. 6 Para. 1 lit. a DS-GVO.

Further information and the applicable data protection provisions of Google can be found at www.google.de/intl/de/policies/privacy/.

 

14 Plugins and other services

14.1 Our "Consent Manager": CookieBot.

As we explain in section 8, we offer you the possibility on our website to configure and control the use of cookies at any time with the help of our Consent Manager. However, our Consent Manager must communicate with your device, i.e. know its IP address, in order to function correctly. These are processed in anonymized form. Also, the Consent Manager must store the consent or refusal of consent, as well as the date and time of consent and browser information, otherwise it could not fulfill its purpose.

We use the consent manager CookieBot on our website. CookieBot is a service provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. We have concluded a contract on commissioned processing with CookieBot as our service provider in accordance with Art. 28 DS-GVO. The processing by CookieBot takes place exclusively in the European Union. The privacy policy of CookieBot can be found here.

The legal basis for the data processing is our legitimate interest within the meaning of Art. 6 (1) lit. f DS-GVO in offering you a website that functions as well as possible and enabling you to configure and control the cookies used. The data is stored for a maximum period of 12 months. You can always object to this legitimate interest.

14.2 Google Maps

On our website, we use Google Maps (API) from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, our location can be displayed to you, for example, and a possible journey can be made easier.

Already when calling up those sub-pages in which the map of Google Maps is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely disabling the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a DS-GVO.

You can view Google's terms of use at www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at www.google.com/intl/de_US/help/terms_maps.html.

Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): www.google.de/intl/de/policies/privacy/

14.3 Google Tag Manager

This website uses Google Tag Manager, a cookie-less domain that does not collect any personal data.

Through this tool, "website tags" (i.e. keywords that are embedded in HTML elements) can be implemented and managed through an interface. By using the Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which contents of our website are of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a DS-GVO.

14.4 YouTube (videos)

We have integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV shows, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Each time you call up one of the individual pages of this website that is operated by us and on which a YouTube component (YouTube video) has been integrated, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive knowledge of which specific sub-page of our website is visited by you.

If the data subject is logged into YouTube at the same time, YouTube recognizes which specific sub-page of our website you are visiting when you call up a sub-page that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.

YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged into YouTube at the same time as calling up our website; this takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a DS-GVO.

The privacy policy published by YouTube, which is available at www.google.de/intl/de/policies/privacy/, provides information on the collection, processing and use of personal data by YouTube and Google.

14.5 Mouseflow

This website uses Mouseflow, a web analytics tool provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. Mouseflow collects individual website visits (only with anonymized IP address) in order to play back so-called session replays (log of mouse movements, mouse clicks and keyboard interaction) as well as to evaluate them in the form of so-called heatmaps and to derive potential improvements for this website.

This could alter your rights set out below and/or limit our ability to provide, correct or delete your data as there is no way to attribute it to you.

The cookie generated by Mouseflow is deleted after a period of 90 days. The data collected by Mouseflow is not personal and will not be shared with third parties. The deletion of the data takes place automatically after 3 months. The storage and processing of the collected data takes place within the EU. If you do not want Mouseflow to collect your data, you can object to this on all websites that use Mouseflow by clicking on the following link: https://mouseflow.de/opt-out/.

14.6 Tawk.to

This website optionally offers the use of Tawk.to (a live chat software of Tawk.to ltd). Via a plugin, the chat is integrated into the source code of the website. By using the chat, you automatically use the services of Tawk.to. The data collected includes: Chat history, IP address at the time of the chat and country of origin. This data is not shared with third parties and is used only for protection and internal statistics. By using the chat, you agree to be bound by this. The data collected with Tawk.to technologies are not used to personally identify the visitor of this website. They are not stored and are deleted after the chat. For the purpose and scope of the data collection and the further processing and use of the data by Tawk.to, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of Tawk.to:https://www.tawk.to/privacy-policy/

14.7 HubSpot

We use HubSpot in the implementation of our website and our offers. HubSpot is an offer of HubSpot Inc, 25 First St., 2nd Floor, Combridge, Massachusetts 02141 USA, which we use on the basis of a contractual agreement with HubSpot Germany GmbH, Breite Str. 69, 40213 Düsseldorf, Germany. Please inquire with HubSpot about the processing of personal data carried out by HubSpot under its own responsibility. You can find HubSpot's privacy policy here.

HubSpot is a CRM software that we use to enable various aspects of our online marketing. HubSpot is used as an email marketing platform, marketing software for lead generation, marketing automation and website analytics, and customer care. Because HubSpot is a software-as-a-service solution, we store and process data and information on HubSpot's servers for these purposes. This includes:

  1. IP addresses
  2. Location
  3. Pages visited
  4. Timing of form submissions
  5. timing of email opens and clicks
  6. traffic sources
  7. time zones
  8. personal and contact data entered into the forms
  9. number and time of sessions
  10. clicks

HubSpot processes this data exclusively on our behalf; we have concluded an agreement on commissioned processing with HubSpot Germany GmbH in accordance with Article 28 of the Basic Data Protection Regulation. The legal basis for the processing described above is your consent pursuant to Article 6 (1) a DS-GVO. You give us this consent voluntarily via our Consent Manager (see section 7 above), through which you can also revoke your consent at any time. They will be deleted or as soon as they are no longer required to achieve the purpose.

We have configured our use of HubSpot so that your data is only processed within the European Union. Nevertheless, if you have consented to the use of HubSpot, there is a possibility that your data will be transferred to HubSpot's US servers. In this respect, please note the information listed above under section 6.2. To legitimize such processing that may occur in the USA, we have also agreed to the so-called EU standard contractual clauses in addition to the agreement on commissioned processing with HubSpot.

15. your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 DS-GVO

You have the right to obtain from us at any time, free of charge, information about the personal data stored about you, as well as a copy of this data in accordance with the legal provisions.

15.3 Right to rectification Art. 16 DS-GVO

You have the right to demand that incorrect personal data concerning you be corrected. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

15.4 Deletion Art. 17 DS-GVO

You have the right to demand that we delete the personal data concerning you without undue delay, provided that one of the reasons provided for by law applies and to the extent that the processing or storage is not necessary.

15.5 Restriction of processing Art. 18 DS-GVO

You have the right to demand that we restrict processing if one of the legal requirements applies.

15.6 Data portability Art. 20 DS-GVO

You have the right to receive the personal data concerning you, which has been provided to us by you, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO or on a contract pursuant to Art. 6(1)(b) DS-GVO and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Article 20(1) of the GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of other persons.

15.7 Objection Art. 21 DS-GVO

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) (data processing in the public interest) or (f) (data processing on the basis of a balance of interests) DS-GVO.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 DS-GVO.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

In individual cases, we process personal data to conduct direct marketing. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it is related to such direct advertising. If you object to us processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right, on grounds relating to your particular situation, to object to processing of personal data concerning you which is carried out by us for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object by means of automated procedures using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.

15.8 Revocation of consent under data protection law

You have the right to revoke consent to the processing of personal data at any time with effect for the future.

15.9 Complaint to a supervisory authority

Without prejudice to the aforementioned rights and the possibility of asserting any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority at any time. The supervisory authority responsible for us is:

The State Commissioner for Data Protection and Freedom of Information of Baden-Württemberg.

Lautenschlagerstrasse 20

70173 Stuttgart

Germany

 

Telephone: 0711/615541-0

Fax: 0711/615541-15

E-mail: poststelle@lfdi-bwl.de

 

16 Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract.

 

17. topicality and change of the data protection declaration

This data protection declaration is currently valid and has the status: April 2022.

Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current data protection declaration on the website at any time.

This data protection declaration was created with the support of the data protection software: audatis MANAGER.

 

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